In contrast to last year’s officer holder, Pantone’s Colour of the Year (see previously—it’s truly not an annual tradition to keep a close eye on, though in this case, it’s not just the lower the stakes, the stronger the conviction) of Cloud Dancer seems a rather bland, neutral choice at first blush and a reversal of its previous pick of “Mocha Mousse” (someone said 2025: poop 2026: toilet paper)
but then an interesting one given the political climate in the US specifically and has instead courted controversy, given the election of Trump to a second term, accidental Nazi salutes, immediate assaults on programmes working towards diversity, equity, inclusion and accessibility both in the federal government and then followed by private industry, revisionist histories including erasure of Black contributions and America’s past of slavery, enabling racial-profiling and unleashing armies of immigration officers on cities to terrorise people whom appear to have non-caucasian heritage, freezing immigration while offering refugee status to Afrikaners and the courts again set to hear the administration’s argument in favour of overturning birthright citizenship, just focusing on the solely racist actions. It seems the trend institute was not just throwing in the proverbial towel—though we contend that they well could have just been calling it in with the selection and exalted copy sounding suspiciously machine-generated.
synchronoptica
one year ago: America’s first electric vehicle (with synchronopticรฆ), celebrating a century of Dick van Dyke, St Ambrose, the fallout of AI replacing hyperlinks plus Scrooge’s tombstone
fourteen years ago: US state department announces it will no longer tolerate homophobia plus an end-of-the-year-figure-with-wings
fifteen years ago: disingenuous transparency
sixteen years ago: COP 15 plus cable conglomerate to acquire NBC









