We are directed to a rather engaging evolution of a logo via the Chicago-based trade journal, formerly published under the titles Business Equipment and National Stationer, Office Appliances: The Magazine of Office Equipment, in regular circulation from 1904 to 1993.
The long history documents changing styles in formatting and typography in pace with technology, from neoclassical to Art Deco to Bauhaus and beyond but the key, the work space conclave, is ever-present.
These cover-to-cover periodicals come courtesy of the Internet Archives’ microfiche scanning operations, which one can watch live with the accompaniment of lofi soundtrack and a sidebar of the latest digitalisation, now particularly focused on livestreaming the release and preservation of US government records with off-hour montages of highlights from their public domain collections. More from Tenth Letter of the Alphabet at the link up top.
synchronoptica
one year ago: cellular pathology (with synchronopticรฆ) plus vice president Nelson Rockefeller
thirteen years ago: the German energy revolution
seventeen years ago: an old car tuckers out