First published by Charles Scribner’s Sons on this day in 1925, the Jazz Age novel by writer F Scott Fitzgerald, although well-received initially by critics, many felt it fell short of his earlier works, This Side of Paradise and The Beautiful and the Damned and was commercially a disappointment, and the fact it is one of the most widely-read texts by American high school students and that there was occasion to mark the anniversary would have elicited surprise for the author, whom also considered considered his literary career to be a failure.
Reevaluation over the ensuing decades count it among the masterpieces of the early twentieth century, attracting scholarly attention over his questions of social class, environmental conservation, gender, race and disillusionment with the American Dream, aspirations and refinements that speak across the years. The story about careless people is in part based on lived experience with Fitzgerald’s infatuation with a socialite out of his league, raucous parties and a sensationalised true crime story involving a love-triangle in New Jersey. Completing the manuscript whilst staying in the French Riviera, Fitzgerald shopped around for publishers, reworking the draft several times and with working-titles Among Ash-Heaps and Millionaires, On the Road to West Egg, Under the Red, White and Blue and The Gold-Hatted Gatsby before reluctantly settling on the alliterative one in deference to Alai-Fournier’s singular tragic character Le Grand Meaulnes (often rendered for English readers as The Wanderer). The dust jacket artwork for the first edition is Spanish painter Francisco Cugat’s Celestial Eyes, an abstract representation of a flapper suspended above a fun-fair evoking New York’s Coney Island, the commission being presented to Fitzgerald before the novel was finished and becoming a motif in the story, prompting him to finalise the book before it went to another author’s work, maintaining an unusual correspondence between artist and author, whose original painting was rediscovered in the bin of the publishing house’s archives decades later like so many unsold volumes of The Great Gatsby’s first run.

synchronoptica
one year ago: Dune: The Musical (with synchronoptica)
seven years ago: spirit animals and animal spirits, double-storey letters, floating dorms in Denmark plus assorted links to enjoy
eight years ago: sacrificial soda plus disinformation mills
nine years ago: a Canadian foothold in the Caribbean plus money laundering and the Panama Papers
ten years ago: more links to revisit plus an appreciation of Designing Women