Whilst recalling one-hundo and pandemmy, we hadn’t yet really really encountered this new formula, reserved for a certain deomgraphic and perhaps more often spoken than committed to written exchanges, though it’s out there and possibly indicative that’s less ephemeral than some fads—doggos and brds have stuck around for quite a while and may be more than “cringe lingua” and datedness,
like the enshrinement ceremony of Australia’s 2023 Word of the Year as a clipping of “cost of living crisis” or cozzie livs following the same pattern—the recent template of truncation and initialism: ChatGPT to chatty g, the above 100% to hundy p, sauvigon blanc to saavy b as well as numerous regular events that already have established abbreviations in defiance of jargon and speciality, like Unny-G and Euro-V. Such trends have their share of detractors, despite some sticking and demanding a rebrand, like Mickey D’s and SunnyD, calling them twee or insensitive, but it is in that reduction and destruction of the crucial element, an empowering indignity that one can visit on any phrase thanks to its formulaic nature—cf, mitty circs for “mitigating circumstances,” depreciating the important part—to undo the structural strictures imposed by language and institutions. Let’s come up with a good one for US ICE and Customs and Border Protection agents. The trend is also an emancipating format for hypocorism—pet-naming, for good or ill—probably the more ludicrious the better, ๐ฏ. Much more from Sentence First at the link up top.
synchronoptica
one year ago: Alaska’s Elizabeth Peratrovich Day (with synchronopticรฆ) plus assorted links to revisit
thirteen years ago: unique automats, eye-charts for drones, low-effort advertising plus hearty immune systems
fifteen years ago: more moon Nazis








