Contributing footage captured all on a single day, 24 July 2010, some eighty thousand participants from one-hundred-ninety-two countries answering the call-for-submissions on the video hosting platform, the Ridley Scott and Kevin Macdonald (director also of biopics Whitney and Marley, State of Play, The Last King of Scotland and Touching the Void) collaboration is a crowd-sourced feature length documentary, revelatory at the time, and was previewed on Youtube (conceived in part as a commemoration of its five-year anniversary) one week prior to its premiere at the Sundance Film Festival on this day in 2011.
Inspired and informed—with new media and technological possibilities—by a 1930s British sociological and ethnographical project called the Mass Observation movement—asking respondents around the UK to share their diary entries for one day per month, anonymously and answering a few basic demographic questions, in order to highlight the complexities and fullness of the seemingly mundane—and to demonstrate that everyone’s the main character in their own narrative, a touch lesson to learn, the director began the appeal for clips with a column in The Guardian, asking simple questions about people’s passions, what was in the pockets and their fears—also dispatching video cameras to people in the developing world. That particular day was chosen as it was the first Saturday following the World Cup. Several countries including Panama, Canada, India and Spain made their own national versions in the following years and a sequel was made in 2020 for 25 July during the height of the COVID-19 global pandemic and premiering just after the inauguration of US president Joe Biden.
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synchronoptica
one year ago: a planetary alignment (with synchronopticรฆ), the side projects of Vangelis, a longitudinal study of love songs plus more trivial maths
twelve years ago: more data breaches
thirteen years ago: kitchen implements, self-healing construction plus workplace distractions
fourteen years ago: geopolitical meme templates
sixteen years ago: privatising student debt
seventeen years ago: house-hunting











