Prior to World War II, the capitals of Eastern Europe were lit up with dazzling neon signage just as one would imagine in Western cities (see also) but destruction and depravation led to the loss of this nighttime illumination. About a decade into Communist rule under Soviet influence, however, we learn courtesy of 99% Invisible’s latest minisode (which also features a history on the alarm clock and the placebo button of the snooze bar) that there was a concerted government effort to brighten up cities, particularly Warsaw, through commissioning graphic designers to restore the light features in a more uniform and planned way, like the pictured symbol of the Polish capital, the Mermaid (Syrenka) wielding a sword a top an open book, to advertise a public library. The neonisation project extended to milk bars, hotels, shops and other government service. During the revolutions of the late 1980s, much of the signage was again lost to neglect and “recycling” campaign was instituted, but thanks to the conservation efforts of a singular institution, there is a reference base from which to launch a return of the aesthetic. Much more at the links above.
synchronoptica
one year ago: assorted links worth revisiting (with synchronoptica) plus Braille ambigrams
seven years ago: Oprah for US president, more Japanese New Year’s designer cards plus retiring household items in cross-stitch
eight years ago: more debates on immigration plus a cursed metro line
nine years ago: the statuary of Paris, ancient and artisanal pigments plus scratch circles
ten years ago: designer chicken coops, knotty language, Samuel L Ipsum plus fundamentalism and sharpening distinctions